Wednesday, 11 December 2019

Opinion: How streetwear has impacted the fashion trends of the world

curators Mandeep Chopra
Mandeep Chopra

From gritty streets to stylised catwalks, the cultural clout of streetwear fashion is no longer limited to just hypebeasts (streetwear aficionados) and skater kids. With an industry that’s mushroomed into one valued at US$175 billion, and a secondary sneaker resale market that’s projected to be worth US$6 billion by 2025, the cache of streetwear has spawned a new global style.

The power of youth culture and the interconnectivity of social media have been the key driving forces behind the present dominance of streetwear. In the past, a trend that started in big fashion cities such as Paris, Tokyo or New York would need time to flow down to Singapore, but these days it’s instantaneous. This awareness and knowledge is something we didn’t have before, but now it’s right at our fingertips, especially among the youth.

US$30,000: Resale price of Kanye West x Louis Vuitton sneakers, the most expensive on the market.

Brands view the younger generation as the future. If they don’t convert them now, they’ll lose them as customers. Where previously a luxury brand would stay away – or perhaps limit themselves – from being associated with street fashion, today, they want to be exposed to this important demographic.

What’s also changed is how customers are hunting down drops (when a label releases new products). Sneaker aficionados used to travel overseas to get limited-edition releases, but now everything is online. Today’s generation isn’t interested in the hunt – they want to get their hands on the goods as soon as possible.

The curators Mandeep ChopraAnother change-maker is the emergence of collaborations between edgy street labels and high-profile luxury brands. For instance, Supreme and Louis Vuitton’s collaboration in 2017 had a huge wow factor and set the bar high. Since then, it’s become common to expect similar tie-ups. Some names to look out for are Virgil Abloh’s Off-White, Fear of God, ACRONYM and local label and sneaker customiser SBTG, which Limited Edt works very closely with.

“The cache of streetwear has spawned a new global style”

Streetwear’s global appeal prompted myself and several other co-founders to put together a street culture convention. Into its second year, Culture Cartel’s goal is to capture the different synergies of streetwear culture, across art, toys, tattoos, fashion and music, and showcase the best of street culture in Asia and around the world.

When people talk about Asia in terms of fashion or culture, they often just focus on China. But Southeast Asia has an undeniable energy that is missing in more mature markets. There is a true diversity of voices here. If we can band together, we can become a powerhouse, maybe leading big global brands to put more emphasis on the region. This is a momentum that we can build on to try and make Southeast Asia the next big epicentre for international street culture.

Illustrations by Michael Driver

SEE ALSO: Opinion: How young people can make a difference

This article was originally published in the December 2019 issue of SilverKris magazine

The post Opinion: How streetwear has impacted the fashion trends of the world appeared first on SilverKris.



from SilverKris

11 comments:

  1. Great job! I would like to say that this is a well-written article as we are seen here. This article is very useful and I got so much information about it. Thanks for sharing this article here. Buy Black Sitcom T-Shirts Online

    ReplyDelete
  2. This blog explains the details about what happened after the expressions. This gives the details of the thinking next what to do. All that are discussed and provide a grateful talk. men's pullover hoodie for sale online

    ReplyDelete
  3. Really appreciate this wonderful post that you have provided for us. Great site and a great topic as well. I am really amazed to read this. It's really good content about streetwear fashion trend. embroidery leicester

    ReplyDelete
  4. I got information from your article which I will be sharing with my friends who will need this information. I will suggest reading this article because it will really help those who need this information about street wear trends. Thanks for the information which you have shared here. Kids Clothes Subscription

    ReplyDelete
  5. I found so many interesting stuffs in your blog especially its discussion. If you are looking for a Breathable Pajamas then you will find it here freebirdees.com.

    ReplyDelete
  6. Thank you for putting all these strategies into a very readable place. It shows your ability and great skills. keep sharing such article in future. Asian Streetwear Culture Clothing in USA

    ReplyDelete
  7. You write this post very carefully I think, which is easily understandable to me. Not only this, but another post is also good. As a newbie, this info is really helpful for me. buy streetwear accessories for men

    ReplyDelete
  8. I have seen some posts on this website and I think that your blog is very interesting and has lots of excellent information. we provide Black Formal Skirt at affordable cost. to know more visit our website.

    ReplyDelete
  9. You have done a good job with your knowledge that makes our work easy because you are providing such good information. Keep sharing this kind of knowledge with us. Online fashion Offers in Abu Dhabi

    ReplyDelete
  10. Thanks for giving me your time to share this article here about streetwear. Your article is very educational and I am affected by the details that you have shared in this post. Japanese Street Fashion Online

    ReplyDelete
  11. Impressive and powerful suggestion by the author of this blog are really helpful to me. buy toddler dresses at affordable cost. to know more visit our website.

    ReplyDelete