Thursday, 5 August 2021

Singapore’s popular spa chain expands its empire during a wellness boom

*Produced by SilverKris for Natureland*

In the nine years since it opened its first branch, Singapore spa chain Natureland has become a household name. As of July this year, TripAdvisor Singapore’s top massage service now boasts nine branches around the island. Even more impressive? The last two ­– its premium offering at Marina Bay Sands and the most recent outlet at ION Orchard – opened their doors in the middle of the pandemic, offering even more upscale wellness treatments in Singapore.

The DRx Clinic reception on Orchard Road
The DRx Clinic reception on Orchard Road

Many sectors have been on the defensive over the past 18 months, but the wellness industry has been on the rise. Stress, uncertainty, postural pains and ever-deferred holiday plans have made booking and purchasing wellness treatments increasingly common for Singaporeans. The circumstances proved favourable for Natureland’s acquisition of another wellness juggernaut: The DRx Group. With a 21-year track record in medical aesthetics and skin care, DRx is an award-winning institution in its own right, comprising The DRx Clinic, The DRx Medispa and The DRx Trichology Centre.

More customers, more wellness treatments

The acquisition is great for business as well as customers. Natureland and DRx seize the opportunity to combine their loyal followings. And customers, on the other hand, have the chance to try an expanded range of wellness treatments they may not have experienced before.

While Natureland is known for its foot reflexology, body therapy, sports massages, body scrubs and other offerings, DRx specialises in evidence-based body, hair and skin care treatments, as well as clinical-grade products and serums.


Signature treatments to try

DRx’s Essential Facial Rejuvenation (EFR) treatment won Best Rejuvenating Facial at the 2021 Icon Spa Awards. Especially popular among brides-to-be, the EFR is a 75- or 90-minute facial that can be done every month or fortnight for a deep cleanse. The treatment is available at DRx MediSpa and promises to even up skin tone, minimise pores, reduce aging symptoms and brighten the complexion.

Another award-winning signature treatment is the DRx Purifying Therapy, which won a Cleo Beauty Award in 2020 for Best Scalp Treatment for Oily Scalp. Each sessions begins with an analysis of the hair and scalp under 300X magnification. This deep-cleansing treatment exfoliates the scalp, eliminates the build-up of scales and uses anti-bacterial agents to reduce inflammation – resulting in a light, refreshed-feeling scalp and improved hair health. You even get a before and after under the lens to see the improvement.

The DRx Clinic has also launched a proprietary weight loss programme. The DRx Medical Weight Loss Programme is a doctor-supervised offering that aims to help qualified patients with unhealthy BMIs in a safe, effective and sustainable method. The programme offers a 360-degree holistic approach, combining a variety of treatments. Each patient receives a fully customised plan tailored to their specific needs, as well as close guidance and supervision throughout the process.

The DRx Medispa
The DRx Medispa

Where to get your first taste

Natureland fans looking to try DRx beauty and wellness treatments – or vice versa! – have plenty of opportunities to do so, especially on Orchard Road. Located in the Tong Building, next to Paragon Shopping Centre, The DRx Clinic is a stone’s throw away from Natureland branches at Liat Towers, Orchard Point and, of course, the brand new one at ION Orchard.

This new partnership between Natureland and DRx is set to expand in the coming months, with more branches in the works, and more combined offerings at the same venues. Whether you’re partial to herbal massages or rejuvenating facials, beauty and wellness treatments in Singapore are only going to get more enticing.


Visit the Natureland and DRx websites for more information.
Follow Natureland on Facebook and Instagram.
Follow the DRx Clinic on Facebook and Instagram.

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